2/4/2013

Dur-A-Flex Adds Unique Designer Flooring to Their Decorative Lineup of Seamless Systems

Dur-A-Flex, Inc., a leading manufacturer of commercial, industrial and institutional seamless, resinous flooring, today announced the introduction of ReFLEXioRFXgym-web.jpgns, the newest in its lineup of decorative flooring systems. A poured in place combination of Dur-A-Flex’s durable and reliable resin systems with the latest in effects pigments, ReFLEXions produces inspiring one-of-a-kind looks paired with maintenance cost savings of up to 85 percent when compared with traditional flooring options.

ReFLEXions will make its debut at the World of Concrete 2013, Las Vegas. Dur-A-Flex’s Technical Support team will hold installation demonstrations outdoors at the show in booth O-40844. Indoors, in S-12327, show attendees can view a plethora of samples, talk with Dur-A-Flex’ knowledgeable employees about ReFLEXions’ benefits and learn more about applying this newest addition in decorative systems.

“Adding effect pigment products to our standard floor offerings allows us to be in the forefront for commercial applications that require a decorative option that outperforms VCT, polished concrete and tile,” says David Hughes, Vice President of Marketing, Research & Development. “Eliminating stripping and waxing cycles, which other flooring alternatives require, gives the customer the added advantage of overall maintenance savings. Add to that the ease in re-coating the floor to freshen the look, and you have a system that takes you years beyond these other flooring options,” he concludes.

Available in 12 standard colors that can be used separately or with accents, ReFLEXions offers seamless beauty for a variety of industries including foodservice, retail, education and hospitality.

In addition to its smooth, glass-like finish, ReFLEXions’ exceptional wear characteristics are earning equal attention along with its UV stability that ensures consistent color for the life of the floor. Stain resistant, ReFLEXions is CA 01350 air quality and VOC-compliant, making it a system of choice on projects designed to earn LEED credits. 

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