Job Summary:
The Brand Identity Designer has experience strategizing and designing for brand experience and multi-channel marketing. This individual owns all visual facets of the Dur-A-Flex brand and will work directly with the Marketing Team in setting brand strategy, positioning and direction.
Duties and Responsibilities:
- Lead the Graphic Design function for blog, website, collateral materials, print and digital media; Produce high-quality design deliverables for websites, graphics &, brand logos
- Identify supporting graphics material needs, use of a variety of technology and design software to edit and format visual assets for placement and use in digital and traditional media.
- Lead the creative process for all internal branding
- Maintain and revise brand standards as needed to reflect the positioning and vision of the company.
- Creation of innovative and best-in-class interactive and internal brand materials
- Translate product positioning, existing research, and marketing strategies into effective designs
- Work with leadership to translate and create marketing requests and vision into compelling, performance-focused designs
- Conceive of, design, review concepts and effectively communicate at each stage of design and production to ensure high quality work through low revisions
- Partner with marketing and content developers to complete projects collaboratively and efficiently
- Stay abreast of digital trends to create innovative solutions that drive results
- Ensure the highest standards, executed with brand-consistent, user-centric design solutions for digital projects
- All other duties, as required and needed.
Education, Experience, Skills and Abilities Required for Consideration as a Candidate:
- Bachelor’s degree in your creative specialization (Digital Arts, Graphic Design, Fine Arts)
- Minimum of 2 years of experience in web related marketing and development.
- Experience with working with Adobe Creative Suite, Microsoft Office applications and video & audio editing
- Excellent communication and writing skills in English
- Time management – prioritizing projects and multitasking
- Good organizational and time-management skills
- Excellent time management skills
- Ability to work independently
- Business acumen – understanding of target audience and business model
- Detail-oriented to ensure brand continuity
- Expertise in social media best practices
- Hands on experience with MS Office
Location: East Hartford, CT
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