June 15, 2016
East Hartford, Conn. (June 15, 2016) – Dur-A-Flex, Inc., a leading manufacturer of commercial, industrial and institutional seamless, resinous floor and wall systems, has appointed Mark Edinger as Business Development Manager, South.
Edinger brings to Dur-A-Flex nearly a decades’ worth of experience within the flooring industry. With a background in Sales, Edinger has worked for both a flooring manufacturer as well as a flooring installation contractor. While working as an account manager for a specialty flooring contractor, he worked closely with Architects and General Contractors to penetrate target markets. Most recently he served as Southeast Director of Sales for a coatings manufacturer where he was responsible for managing ten states and five sales representatives and guiding them towards increasing revenue within their territory. With considerable experience on both sides of the fence, Edinger is able to bring a unique perspective and heightened level of experience that will serve as a valuable resource to the architectural community in the South.
“Mark is the complete package of what we’re looking for to represent our Business Development Group. He’s got the experience in both the field on the installer side and on project design on the architectural side. We look forward to the impact he’ll have on the Southern market,” says John Conway, Director of Business Development.
Since its inception, Dur-A-Flex’s Business Development Group has grown its team quickly while focusing on strengthening partnerships within the architectural channel and strategic accounts. The group has spent considerable energy focusing on introducing Dur-A-Flex’s extensive toolbox of floor and wall solutions to Architects across the country. Edinger will take the helm of the group’s Southern division, growing Dur-A-Flex’s architectural reach within the region.