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Dur-A-Flex, Inc. Offers Customers a New and Improved Custom Design Tool

November 16, 2021

Visualizing what new furnishings in a room may look like for some is a simple task. For others it may seem daunting. When ordering items like curtains or furniture, a lack of vision may not be a deterrent, but when making choices for longer-lasting fixtures such as flooring, it can delay, or even stop the decision process. Connecticut based resinous flooring manufacturer Dur-A-Flex, Inc. has installed a new web-based solution that addresses this issue: Design-A-Floor.

“We are excited to launch Design-A-Floor. This tool removes the guess work from design,” explains Ken Barnum, Dur-A-Flex vice president of marketing. Users can choose from thirteen preset images of rooms or upload their own picture. From there, they can pick from several different styles of resinous flooring including: chip, quartz, metallic or solid colors. In addition to choosing from Dur-A-Flex’s standard blends and colors, users can design their own custom blends of chip or quartz. “We’ve loaded over 140 vinyl chip colors and our standard 23 quartz colors — designers can create any number of color combinations,” says Barnum. Once a look is decided on, custom samples of the floor can be ordered. Design-A-Floor is optimized for mobile which will benefit users while in the field. “Our flooring contractors can upload a picture of their customer’s facility while they are there and show different flooring and colors,” says Barnum.

Resinous flooring commonly referred to as epoxy flooring, has seen significant growth through the years. Mordor Intelligence forecasts the global epoxy market will see a CAGR of more than four percent between the period of 2021-2026. Growing awareness about the advantages of industrial flooring is expected to drive market growth. These advantages include strength, durability, and chemical resistance.

What used to be considered flooring solutions for industrial or back of house spaces has transitioned to mainstream solutions. Resinous floors are being installed in lobbies, corridors, offices, restaurants, healthcare and pharmaceutical facilities, schools — even people’s homes. Transitioning to the front of house has increased the requests for flexibility in design. Architects and designers have requested more design options and this tool will not only assist them in creating unique and custom flooring, but it will also assist them in sharing their vision for a space.


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