Logo for: Duraflex

Dur-A-Flex Launches a New and Improved Website

September 28, 2020

East Hartford, Conn., USA September 28, 2020– Leading resinous flooring manufacturer, Dur-A-Flex, Inc. announces the launch of a new website inspired by growing customer requirements and designed to improve the visitor experience.

Dur-A-Flex, Inc’s website has historically been touted as a highly technical website, often referred to as “the best in the industry,” by flooring contractors and architects. With Continuous Improvement as the backbone of the Dur-A-Flex business philosophy, it was imperative that the journey to enhance the digital platform remains a never ending process. Having launched its previous site just a few short years ago, and even with the best library of technical information in the industry coupled with site security and mobile performance, it was not enough to meet Dur-A-Flex’s expectations of quality. 

The new Dur-A-Flex.com site design has a cleaner and more modern feel, provides a better user experience and gives Dur-A-Flex more in-house control. This new content management system provides Dur-A-Flex the flexibility to edit existing content and to add and design new layouts without having to wait for a developer to make these changes, providing benefits to new and existing customers alike.  Substantial platform changes will ensure the site is maximized for video content and faster download speeds, providing immediate gratification to those who have come to trust Dur-A-Flex over the last fifty-four years.

“We are known for providing quality content to our customers. People have come to rely on our site for our technical expertise and we needed to build a platform that would ensure we could continue to get this valuable information into the hands of our flooring contractors, architects and designers, as well as facility owners and managers,” said Dur-A-Flex Vice President of Marketing, Ken Barnum. “We are always looking at new ways to engage with our customers and prospects and this new site provides us with the tools to meet that challenge.”

The new website provides multiple journeys for individuals searching for resinous flooring. The site can be browsed by product, industry and room. Whether the site is being searched by a seasoned resinous flooring contractor, an architect, or someone just starting to learn about the benefits of seamless floors, the site now has a path for each.

Improvements in functionality were made across the site including a revised Floor Finder tool, improvements to the sales representative locator, and the addition of more downloadable content such as webinars and industry specific guides. The industry-leading digital Contractor Center and the Architect Center have been restructured and organized for easier browsing while offering more resources. The previous website was a responsive design for mobile viewing; the new site takes this a step further with a mobile-first design. This design philosophy creates a seamless user experience on any device ─ especially for busy contractors in the field and architects on the go.


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