Privacy Policy

Dur-A-Flex, Inc.

Privacy Policy & Website Use Terms

We at Dur-A-Flex, Inc. (DAF) know our website (‘Site”) is a valuable tool for our customers, providing needed information at your fingertips when you want it.  So in developing our Site, we balanced the needs of our customers with their interests in privacy. 

We do not collect personally identifiable information other than information you choose to disclose. The Personally identifiable information you choose to disclose to us, for example when you fill out a form on the site, is only used to reply to your questions or requests for more information and samples, filling orders, or for marketing our products and services.   If you use the “contact us” form or contact us via email you are necessarily providing personally identifiable information.

We take reasonable precautions to protect what you disclose, but if we must disclose it by order of law, we will; just as we would if it was necessary to protect our property, employees, customers and others or for public safety. 

Please don’t send any other confidential information to DAF through this Site.  You should not expect anything you disclose to be confidential, except your personally identifiable information.  So, any other information (including images and product ideas) you do send, you agree DAF can use free of charge for any purpose.

WE NEVER SHARE YOUR PERSONAL INFORMATION with third parties other than our webhost, if you give it to us.  This would include names, email address, snail mail address, company affiliation and telephone numbers, preferences and interests.  We also don’t sell, rent or lease customer lists to third parties.  However, if we went through a sale or merger, your information may be transferred as part of that.

But remember if you choose to share information on public message boards, it could be collected or used by others.  Lucky you, now you get to read each message board’s privacy policy.

Should you decide to update or request removal of your personal information, or just say “Hey,” please email us at

Cookies (not the chocolate chip kind) and Web Beacons

Cookies are tiny test files automatically stored on your computer when you visit some websites. They are unique to your computer and can only be used by the website that placed it.  Web Beacons are 1x1 pixels that also collect non-personal information when you visit some websites.  Their purpose is to help websites identify your computer so the website can make your visit customized to you (ever notice how when you look at something online, it suddenly appears in an ad days later….). You can disable cookies, BUT, if you choose to disable cookies for a particular website on your computer, it could stop the website from functioning properly when you visit.  If this hasn’t satisfied your thirst for knowledge, you can go to for more!

Cookies and web beacons may be collected by third parties on our behalf in order to provide us data or to distribute or display advertisements to you.  DAF may use cookies to:

  • See how effective our marketing campaigns are.
  • Allow you to share pages on Facebook and other social networks.
  • Track the pages visitors use on our Site, so we can see what is of interest and more importantly, what isn’t!
  • Track how you found us and how often you stop by.
  • Track your location so we can direct you to the right contacts for your territory.
  • Customize content you would be interested in.


If you want to disable cookies on your device, you may find instructions for your specific browser.


You should also know that certain non-personal information may be automatically collected, like your   browser type, domain names, access times, referring website addresses, equipment used to access the site and URL of previous website visited.  The purpose is to make sure the site operates properly and for general statistics.


Google Analytics

We use Google Analytics to analyze trends, track movements around the site and collect demographic information about our site users.  To opt out of being tracked by Google Analytics, visit


Social Media

DAF displays social media buttons, like Facebook, Instagram, Youtube and Twitter.  These buttons collect your IP address and pages you visit and could set a cookie to enable the button to work.  Facebook , Twitter and any other buttons, message boards or third party sites each have their own policies to review (you can do the happy dance now).


Website Use Terms

By accessing our Site, you acknowledge your understanding and agreement with these Website Use Terms.  If you don’t agree, don’t use the Site.    You should check back, as these Website Use Terms and/or the Privacy Policy could change at any time (just like magic).

In using this Site, you warrant that you will not use it for any unlawful purpose or in violation of these terms, including in any way damaging, interfering with or disabling the Site.  The Site and contact forms may not be used to publish any inappropriate content, including this non-exhaustive list (and yes, that means not limited to):  profane, defamatory, obscene, infringing, harassing , threatening ,unlawful or false content.  Nor may you upload viruses or other harmful components, advertisements, surveys,  others’ proprietary information or any mechanism to harvest data from the Site.  You agree not to forge headers or identifiers to disguise the origin of transmissions through the Site.  While we have no duty to monitor your input to the Site, we reserve the right to review and remove any material and/or terminate your use and access without notice anytime, in our discretion.

This Site is provided to give publicly available information about DAF and our products.  We strive to make the information posted current and accurate.  However, typographical errors, inaccuracies, omissions, bad jokes or other unintended errors might occur.   You are responsible for your own evaluation of the accuracy, tastefulness, completeness and usefulness of any opinions or information provided, as it is not professional advice based on your specific situation.   Thus, all Site content is provided "as is" AND WITHOUT EXPRESS OR IMPLIED WARRANTY, INCLUDING WITHOUT LIMITATION, WARRANTIES OF ACCURACY OR COMPLETENESS AND THE WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.  This means no warranties of content, functionality, links, lack of errors, defects, interruptions, interceptions, viruses or data loss, among others.

Information displayed on this Site, including photographs, text, graphics, links and other information are the property of Dur-A-Flex, Inc.  (referred to here as "DAF"). All Site contents are Copyright © 2018 Dur-A-Flex, Inc.  All rights reserved. Neither any part nor the whole of the text or graphics on this Site may be reproduced or transmitted in any form by any means, including by photocopy, facsimile, recording, downloading or information storage without the written consent of DAF. Several of the names, logos and marks are the common law or registered marks of DAF in the U.S.A. and other countries, as denoted with a symbol such as: ® or ™. Unauthorized use of this DAF property may be a violation of United States law.  All rights not expressly granted herein are reserved.

Some of the links on this Site may lead to resources located on servers maintained by other parties over whom DAF has no control. Therefore, DAF makes no representation or endorsement as to any aspect of the information contained on such servers, including the accuracy, lawfulness, appropriateness or completeness. Additionally, DAF has no control over the use of the information provided on either DAF's Site or other parties' servers, therefore by its use of the information, the user accepts full responsibility for its use of either the information or of the products described in the information. Links to this Site, must be approved by DAF in advance.


These terms, and your agreement to abide by them by using our Site, are governed by the law of, and subject to the jurisdiction of the courts of, Connecticut without reference to principles of conflicts of laws.  These terms constitute the entire agreement regarding Site use.  Any sales of products through the Site are governed by our Terms and Conditions of Sale.

If you have any questions or insightful comments regarding the above disclaimer, or for that matter, the Privacy Policy or the Website Use Terms, please contact our Legal Department at  Complaints can be sent there too, if you want to be that way.