Dur-A-Flex Announces New Distributor in Korea, Continues to Expand Market Reach
EAST HARTFORD, CONN. (SEPT. 25, 2012) – Dur-A-Flex, Inc., a leading manufacturer of commercial, industrial and institutional seamless flooring, today announced the appointment of IL DO Trading Co., Ltd, of Seoul, Korea as the exclusive distributor for the supply and installation of Dur-A-Flex’s systems.
“We are very happy to enter into this partnership with IL DO,” says Peter V. Ferris, President and Chief Operating Officer at Dur-A-Flex. “Their expertise in the flooring industry convinced us this would be a great unity of manufacturer and supplier. Add to that their installation capabilities and we’ve got a recipe for substantial growth in the Korean market,” he concludes.
Dur-A-Flex has a strong international presence, having partnered with companies in five continents, and continues expanding by targeting partners that complement its own strengths and working closely with them to ensure a wide range of flooring systems are available to meet their customers’ unique needs.
Since its inception in 1993, IL DO has quickly become the most established company dealing in Total Concrete Solutions in Korea, including equipment and material for the concrete industry. IL DO has sales and service capabilities in Korea with an expansive network of dealers throughout the country.
IL DO Trading will offer all of Dur-A-Flex’s flooring systems including urethane, epoxy, methyl methacrylate and colored aggregates to a variety of Korean industries. Mica-Flex, the newest in Dur-A-Flex’s lineup of decorative flooring systems and Poly-Crete®Color-Fast topcoat, part of the cementitious urethane flooring systems, top the list of products continuing to debut beyond national borders.
Named one of the “Best Places to Work in CT” for the fourth time by the Hartford Business Journal-sponsored awards program, Dur-A-Flex is a privately-held, leading manufacturer of quality epoxy, urethane, methyl methacrylate and colored aggregates offering a complete line of high performance polymer flooring and wall systems. The versatile seamless applications provide improved safety, minimal downtime and easy maintenance to all industries. To learn more about Dur-A-Flex, please see www.dur-a-flex.com.