New Custom Chip Color Selector Tool Makes Creating a Dur-A-Flex® Floor Design-Simple

Now there’s a simple, accurate way to customize colors for your floor other than crossing your fingers and hoping “a little of this and a little of that” may produce just the right blend. Dur-A-Flex introduces its newest design tool, the Custom Chip Color Selector, taking the guesswork out of color design and putting the creative mixing in your hands, literally.


A bright, red starburst on Dur-A-Flex’s home page invites Web site visitors to begin their custom floor design adventure using the new Custom Chip Color Selector. There, the process is laid out in three easy steps ---chip size selection, choice of colors and mix percentage.


Once micro- or macro-sized chips are selected, they can be married up to Dur-A-Flex’s palette of colors, then tweaked for color intensity, making the blend as vibrant or muted as desired and easily matching a project’s décor or creating a unique look. A simple press of a button orders a sample of the creation, shipped within days, making the customized floor a reality.


The Custom Chip Color Selector is the newest addition to Dur-A-Flex’s recently re-designed Web site, which caters to facility owners, contractors, architects and engineers with specific tabs identifying areas designed for each audience helping visitors to easily identify the right floor system for their industry or spec, download system application instructions or engage in the fun part – customizing with the Color Selector tool. Try the Selector at www.dur-a-flex.com.


Named one of the “Best Places to Work in CT” for the fourth time by the Hartford Business Journal-sponsored awards program, Dur-A-Flex is a privately-held, leading manufacturer of quality epoxy, urethane, methyl methacrylate and colored aggregates offering a complete line of high performance polymer flooring and wall systems. The versatile seamless applications provide improved safety, minimal downtime and easy maintenance to all industries.


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